Love it or hate it, there’s no denying it - social media is everywhere and it’s here to stay!

With Facebook boasting an impressive 2.27 billion monthly active users and Twitter a more than reasonable 336 million MAU, the question isn’t “is social media useful” but “just how useful can it be”.

 

social media for business tips

 

Why would a business use social media?

So, why use social media for business? Well firstly, because it’s free!

Whether or not social media will stay free in the long term is uncertain; however, for the immediate future at least, it remains free to use. As such, it’s definitely worth capitalising on, particularly if you are a start-up company or small growing business.

Promoting your company’s new products and special offers through traditional means such as newspapers, television or billboards ads can be expensive. So, the world of social media is the perfect place to advertise your business to thousands of customers without paying a penny!

 

Is social media better than traditional media?

It’s a well-known fact that word of mouth has consistently been one of the most effective ways to promote your business and products. However, time moves on and so does technology, allowing social media to that promotion one step further.

With so many people in one place, positive feedback can be instant and easily shared amongst thousands of people at the touch of a button. On the other hand, this also rings true for negative feedback, so it’s worth keeping that in mind.

 

Social media for business tips

Don’t forget, it’s also worth taking into considering that your social media strategy must be more than just a sales pitch, especially if you are looking to fully engage with potential customers.

No one enjoys talking to an automated answering machine and the same applies in the social media world. There’s nothing worse than having an inactive account that doesn’t interact with customers.

 

Benefits of social media for business

If used skilfully, social media can provide an opportunity for your company to directly engage with your customers on a more informal and personal level. For example, why stop at simply informing your customers about your new product; why not encourage them to post pictures of themselves actually using it?

Social media is a great way to think and be different from your competitors. Instead of just trying to get customers through the door, taking money and forgetting they ever existed, why not continue the conversation?

 

Final thoughts

Have you ever wondered what will happen to this new online generation in the coming years? Yes, you guessed it, they will become your customer base!

Even if you’re new to the social media world, it’s becoming essential that you have an online presence, so try to embrace this social technology.

Why not take a look at the HRS social media accounts below and see how we interacting and engaging with our audiences. What are we talking about? Are we connecting with you?

Did you know we update and post jobs on a daily basis? These are all visible across all our social media networks.

HRS Twitter | HRS Facebook | HRS LinkedIn | HRS Google+ | HRS YouTube

 

For more information on how to use social media for business, why not browse our other social media blogs or get in touch using the button below.

Get in Touch

 
As the largest membership organisation in Europe for the sector, One Nucleus has very strong engagement with the life science and healthcare sector nationally and internationally. As a member of One Nucleus, a leader in the Life Science and Healthcare communities, Hyper Recruitment Solutions (HRS) will be attending ON Helix, a new translational research conference for the life science industry and academia.
 
This one day event intends to inform delegates of how to turn early stages inventions and ideas into innovative health treatments that radically improve the quality of people’s lives around the world. It will combine keynote presentations from high profile global leaders, practical information, case studies and an excellent opportunity for networking. 
 
This event will present the UK landscape of the business environment, funding, scientific and clinical research excellence and will be a unique knowledge-sharing environment between academia and business. Recognising the importance of the topic for the UK life science industry, ON Helix will have the support of the ABPI, BIA and UK Trade & Investment (UKTI) for the conference.
 
“As a recruitment consultancy that specialises in scientific roles, events such as ON Helix, will provide HRS with an opportunity to share knowledge with the business and academic world, whilst supporting and promoting key topics in the UK life science industry. Moreover, this business network will help us to position scientific experts within this industry. - Ricky Martin, Managing Director of HRS.
 
HRS will be attending the ON Helix conference - which will take place on 9th July 2013, at the Wellcome Trust Genome Campus, Cambridge.
 

Using a recruitment agency can be a useful tool when searching for a job. Whether this is permanent, contract or temporary employment, a recruitment agency has access to a broad selection of opportunities. Sometimes agencies even have exclusive access to jobs that may not be directly advertised elsewhere.   

Hyper Recruitment Solutions (HRS) has a wealth of recruitment expertise, specifically related to roles in the science and technology sectors. Moreover, we go above and beyond simply offering jobs. We are happy to offer you advice and tips on how to improve your CV, covering letter and application form. What’s more, we will prepare you for your interview, give you advice on what to expect, along with sharing information on the history and culture of the organisation. 

We don’t expect you to know everything about recruitment, that’s why we are the experts! No question is too small and we are more than happy to help you at no extra cost, so please speak to one of our friendly consultants to find out if we can help.

For more useful advice and information on how to work with recruitment agencies, please visit our Advice on Recruitment Agencies section by clicking on the icon below.

 

cv first impressions 

Hyper Recruitment Solutions (HRS) are here to help you reach your career destination and the first step on the road to a new role is a quality CV.

 

Whether you are looking for a job in science, engineering or technology, the formula for creating the right CV should always be the same. Your CV is designed to do one thing – get you that all-important job interview.

 

However, like a face-to-face interview, CV first impressions also count for a lot and can be just as important – if not more so.

 

Remember, your CV is a reflection of yourself, so it's important that it's well laid out and looks professional. A good CV should sell your skills, highlight your experience and show potential employers exactly why YOU are the right person for the job.

 

Of course, how you write your CV is entirely up to you; however, there are some basic rules to follow if you want to create the best impression. Head over to our CV Advice and Tips section for the ins and outs of creating a great CV.

 

If you haven’t written a CV for some time, have questions about what to include or want to know more about an effective CV layout, why not get in touch today using the button below?

Our expert team are happy to recommend any necessary changes, ensuring your CV stands out at the top of the pile.

Get in Touch

 

 
OBN is the trade association supporting and bringing together the UK's emerging life science R&D companies, their corporate partners and their investors. Their mission is to be recognised as Europe’s premier life science network.
 
Their 220 member companies are located across the Golden Triangle and beyond and benefit from their provide networking, partnering, purchasing, advising, and advocacy activities.
 
HRS are really pleased to be members of OBN and are positive this membership will help to further our interest in becoming a leading name in the Science & Life Sciences Community. As a company that provides specialist science jobs, this valued membership will provide HRS an excellent business network to help to position scientific experts within this industry.
 
Ricky Martin, Managing Director of HRS, says ‘I am very passionate about HRS being known not just as a recruitment consultancy but a real part of the Science industry. At key networking events and conferences I believe, our OBN membership will enable us to share knowledge and ideas with many likeminded companies and organisations.
 
HRS will be attending the BioTrinity conference - Europe's Premier Biopartnering and Investment Conference, which is being held on May 14th - 16th 2013 Newbury Racecourse, Newbury, Berkshire, UK.