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What Is Customer Relationship Management (CRM)?

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CRM, or Customer Relationship Management, is a strategy that companies use to manage their interactions with customers and potential customers alike.

The term CRM can be used to refer to the combination of practices, strategies, and technologies that a company uses to assess and manage customer interactions. The data that is gathered with CRM is essential for all manner of businesses to maintain a positive relationship with customers and clients.

CRM systems can vary greatly from business to business, depending on the methods of communication used for customers.

What does a customer relationship manager do?

Customer relationship managers – also sometimes known as client relationship managers - are responsible for establishing, building, and maintaining profitable relationships with customers. They undertake any tasks that are required to achieve this, including consistent positive engagement and maintaining the company image. 

For example, customer relationship managers may undertake the following tasks: 

  • Resolving customer complaints
  • Keeping customers updated on the latest products/services
  • Conducting business reviews
  • Understanding a customer's individual needs and how to meet them

If you’re interested in pursuing a career as a customer relationship manager within the life science industry, Hyper Recruitment Solutions can help you achieve your goals. Browse the wide range of career opportunities currently available below.

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How does CRM benefit businesses?

The importance of providing a good customer experience can’t be understated, no matter what business you’re in.

Customer relationship managers within industries such as life science are extremely valuable since, in many cases, you will be working in fields relating to various aspects of health care.

Whether you’re working directly with patients or are supplying to a business that provides care, it’s vital that your clients know that your brand is dedicated, trustworthy, and reliable. 

CRM supplies businesses with the data they need to successfully retain existing customers, market to new potential ones, and grow their overall sales.

Here at HRS, our team of recruitment specialists are dedicated to helping you find the perfect career for you. If you have any further questions or would like to be put into contact with one of our professional team members to further discuss your future, feel free to reach out and contact us today.  

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Read More: What Does Life Science Mean?