What is a CRM?
A CRM (Customer Relationship Management) System is technology used by businesses to manage relationships and interactions with current and future customers. CRM technology will allow a company to streamline their sales processes, generate smooth automation to save resources, and provide insightful data insights to influence effective marketing and sales campaigns that can improve customer relationships.
How does a CRM work?
A CRM works by collecting and storing customer information, activity and communication within its own database. This is great for pharma businesses, as it replaces a mountain of word documents and excel spreadsheets!
Pharma companies then use this data to plan outreach campaigns and analyse their current sales or marketing performance. A CRM system can even help pharma businesses streamline their payment and customer support processes. With increased efficiency and happier customers, it's likely that your pharma business will see an increased revenue once you have a CRM system implemented.
What are the benefits of using a CRM system in pharma?
Pharmaceutical companies often utilise vast drug databases that store many different types of data. A CRM system is a great way to manage information, pricing and sales strategies for more efficiency within your team. Ultimately, this will help a pharmaceutical company refine their sales processes to enhance customer retention and customer relationships.
- Better Team Communication +
- = Happier Customers + More Revenue!
What are the different types of CRM used for pharma?
An Operational CRM is great for busy businesses that need to minimise business operations and are instead looking for more automation. You could use this CRM for follow-up emails, meeting scheduling, or customer services such as automated acknowledgement emails.
Analytical CRM focuses on gathering data, insights and information to enhance your business strategy and growth. Imagine trend predictions, data storing for reports and identifying patterns & relationships within data.
A Collaborative CRM will focus on customer experience. This CRM can be used by everyone within the pharma company to delegate leads based on customer interaction or add potential customer targeting to a marketing campaign. This is great for companies that want to increase transparency of customer data across teams.
There are also 3-in-1 CRMs available if your business needs a bit of all three, or your pharma business can create a bespoke CRM system.