1. Focus on Gen Z Employees
Gen Z are beginning to fill in entry and junior level positions and now is the best time to invest in this new generation entering the workplace. Employers have been urged to consider what Gen Z are interested in. As a generation, they're very curious, so how can you entice them towards your business and stand out from other businesses within your niche?
The following aspects are especially appealing to Gen Z employees:
- Flexible/hybrid work opportunities
- Progression opportunities
2. Use Company Branding to Attract Candidates
A business's digital persona is incredibly important to potential employees. Nowadays, candidates are more likely to research an employer's business and dig around to find, and potentially identify with, the business's brand identity on social media.
To keep up with this trend, you should keep your brand image strong, and you should keep a consistent brand presence on all of your social media channels for millennials and Gen Z to be drawn to your business.
3. Commit to a Diverse and Inclusive Workforce
The biggest global business leaders have agreed that a culturally diverse workforce leads to greater innovation, creativity and profit. Lots of businesses are now more keen to invest in their workforce's diversity, so now is the time to follow suit. If you want more applicants to apply for a job role, you should ensure that your business presents itself as inclusive and accepting.
Additionally, in the next few years, recruiters will be the brains behind implementing candidate evaluation tools that will eliminate bias in regard to diverse and inclusive recruitment. So, it's definitely recommended to hop on the bandwagon if you haven't yet!
4. Engage with Passive Candidates
You can only get so far with a couple of LinkedIn or Indeed messages! Think about how to take the conversation with the candidate a step further to engage them with your business and the job posting.
Candidate engagement has been a long-standing recruitment technique for c-suite (management) positions, but it's time to introduce this level of engagement at the beginning of the funnel - especially with passive candidates who may not be actively searching for a new job.
So, why is this important and appealing to potential candidates?
- It shows that you care as an employer.
- It shows that you appreciate growth and progression in your employees.
- It shows that there is a level of respect and engagement between all level employees.