Love it or hate it, there’s no denying it - social media is everywhere and it’s here to stay!
With Facebook boasting an impressive 2.27 billion monthly active users and Twitter a more than reasonable 336 million MAU, the question isn’t “is social media useful” but “just how useful can it be”.
Why would a business use social media?
So, why use social media for business? Well firstly, because it’s free!
Whether or not social media will stay free in the long term is uncertain; however, for the immediate future at least, it remains free to use. As such, it’s definitely worth capitalising on, particularly if you are a start-up company or small growing business.
Promoting your company’s new products and special offers through traditional means such as newspapers, television or billboards ads can be expensive. So, the world of social media is the perfect place to advertise your business to thousands of customers without paying a penny!
Is social media better than traditional media?
It’s a well-known fact that word of mouth has consistently been one of the most effective ways to promote your business and products. However, time moves on and so does technology, allowing social media to that promotion one step further.
With so many people in one place, positive feedback can be instant and easily shared amongst thousands of people at the touch of a button. On the other hand, this also rings true for negative feedback, so it’s worth keeping that in mind.
Social media for business tips
Don’t forget, it’s also worth taking into considering that your social media strategy must be more than just a sales pitch, especially if you are looking to fully engage with potential customers.
No one enjoys talking to an automated answering machine and the same applies in the social media world. There’s nothing worse than having an inactive account that doesn’t interact with customers.
Benefits of social media for business
If used skilfully, social media can provide an opportunity for your company to directly engage with your customers on a more informal and personal level. For example, why stop at simply informing your customers about your new product; why not encourage them to post pictures of themselves actually using it?
Social media is a great way to think and be different from your competitors. Instead of just trying to get customers through the door, taking money and forgetting they ever existed, why not continue the conversation?
Final thoughts
Have you ever wondered what will happen to this new online generation in the coming years? Yes, you guessed it, they will become your customer base!
Even if you’re new to the social media world, it’s becoming essential that you have an online presence, so try to embrace this social technology.
Why not take a look at the HRS social media accounts below and see how we interacting and engaging with our audiences. What are we talking about? Are we connecting with you?
Did you know we update and post jobs on a daily basis? These are all visible across all our social media networks.
HRS Twitter | HRS Facebook | HRS LinkedIn | HRS YouTube
For more information on how to use social media for business, get in touch using the button below.
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