LinkedIn is one of those social networks that many of us
have always been at least dimly aware of - not least as we may have had friends
already on the platform sending us an email invitation to 'connect' with them.
However, we might not necessarily be very well-versed in it.
The truth is, LinkedIn can be an invaluable tool in your
search for science jobs, not least in light of the tendency for professional
opportunities to come through contacts at least as often as through applications
to openly advertised vacancies.
How to get started
with a great profile
As is the case with other social networks, you can expect to
be most rewarded on LinkedIn when you complete your profile as fully as
possible. That begins with uploading a photo of yourself, so be sure to make it
smart, friendly and professional looking.
You will also be asked to provide a headline to your profile
that is much like the personal statement that you may include on your CV. The
best profile headline will probably refer in some way to your exact science
field - such as biotechnology, medical or pharmaceutical
- along with a more specific skill or area of expertise.
There's also space in your LinkedIn profile to provide a
more detailed summary of yourself, along with similarly in-depth information on
your experience, education, skills and expertise.
Then, it's all about
connecting with people!
LinkedIn is not designed to be a passive platform - it has
been conceived with proactive business networking in mind, so don't be afraid
to get connecting.
That process may initially be as simple as using the search
function to find present colleagues or people who you have previously worked
with. However, it could be easily extended to searching for HR contacts at
companies that you would like to work for, or searching for those already
working in the kind of science jobs to which you aspire.
Once you have 'connected' with someone (the LinkedIn
equivalent of 'adding a friend'), visit their profile and check out the 'People
also viewed' box for more potentially fascinating contacts, including both
individuals and employers. You might also investigate past companies that each
of your contacts has worked for.
The more LinkedIn connections you have, the larger your
network will be and therefore, the more opportunities you will potentially be
able to expose yourself to.
LinkedIn for opportunities
The aforementioned, in a nutshell, is how to use LinkedIn,
although you should also be aware of the interest groups and discussions that
you can join, as well as the various other fascinating functionalities that are
being continually introduced to the platform. Invest in a paid Premium
account, and you will be able to stand out even further from the crowd.
While LinkedIn is not necessarily the last word in business
networking even in today's heavily social media-oriented age, it can nonetheless
make an immense difference to your chances of turning the heads of the right
science recruitment professionals and even nabbing that dream role in energy,
telecommunications, food/FMCG or another science or technology role.