Do you know how to use LinkedIn? LinkedIn is one of those social networks that many of us have always been at least dimly aware of. We may have had friends already on the platform sending us an email invitation to 'connect' with them annually. However, we might not necessarily be very well-versed in it.

The truth is, LinkedIn can be an invaluable tool in your search for science jobs, not least in light of the tendency for professional opportunities to come through contacts as often as through applications to openly advertised vacancies. Take a look at our top LinkedIn Tips here. 

How to get started with a great LinkedIn profile

As is the case with other social networks, you can expect to be most rewarded on LinkedIn when you complete your profile as fully as possible. That begins with uploading a photo of yourself, so be sure to make it smart, friendly and professional looking.

You will also be asked to provide a headline to your profile that is much like the personal statement that you may include on your CV. The best profile headline will probably refer in some way to your exact science field - such as biotechnology, medical or pharmaceutical - along with a more specific skill or area of expertise.

There's also space in your LinkedIn profile to provide a more detailed summary of yourself, along with similarly in-depth information on your experience, education, skills and expertise.

Then, it's all about connecting with people! 

LinkedIn is not designed to be a passive platform - it has been conceived with proactive business networking in mind, so don't be afraid to get connecting.

That process may initially be as simple as using the search function to find your current colleagues or people who you have previously worked with. However, it could be easily extended to searching for HR contacts at companies that you would like to work for, or searching for those already working in the kind of science jobs to which you aspire.

Once you have 'connected' with someone (the LinkedIn equivalent of 'adding a friend'), visit their profile and check out the 'People also viewed' box for more potentially fascinating contacts, including both individuals and employers. You might also investigate past companies that each of your contacts has worked for.

The more LinkedIn connections you have, the larger your network will be and therefore, the more opportunities you will potentially be able to expose yourself to.

Keep exploring LinkedIn for opportunities

The aforementioned tips on how to use LinkedIn are the best ways to use LinkedIn for jobs, in a nutshell. You should also be aware of the interest groups and discussions that you can join, as well as the various other fascinating functionalities that are being continually introduced to the platform. Invest in a paid Premium account, and you will be able to stand out even further from the crowd.

While LinkedIn is not necessarily the last word in business networking even in today's heavily social media-oriented age, it can nonetheless make an immense difference to your chances of turning the heads of the right science recruitment professionals and even nabbing that dream role in energy, telecommunications, food/FMCG or another science or technology role. 

If you want to search for more science jobs that aren't on LinkedIn, be sure to use our very own job search here

Love it or hate it, there’s no denying it - social media is everywhere and it’s here to stay!

With Facebook boasting an impressive 2.27 billion monthly active users and Twitter a more than reasonable 336 million MAU, the question isn’t “is social media useful” but “just how useful can it be”.

 

social media for business tips

 

Why would a business use social media?

So, why use social media for business? Well firstly, because it’s free!

Whether or not social media will stay free in the long term is uncertain; however, for the immediate future at least, it remains free to use. As such, it’s definitely worth capitalising on, particularly if you are a start-up company or small growing business.

Promoting your company’s new products and special offers through traditional means such as newspapers, television or billboards ads can be expensive. So, the world of social media is the perfect place to advertise your business to thousands of customers without paying a penny!

 

Is social media better than traditional media?

It’s a well-known fact that word of mouth has consistently been one of the most effective ways to promote your business and products. However, time moves on and so does technology, allowing social media to that promotion one step further.

With so many people in one place, positive feedback can be instant and easily shared amongst thousands of people at the touch of a button. On the other hand, this also rings true for negative feedback, so it’s worth keeping that in mind.

 

Social media for business tips

Don’t forget, it’s also worth taking into considering that your social media strategy must be more than just a sales pitch, especially if you are looking to fully engage with potential customers.

No one enjoys talking to an automated answering machine and the same applies in the social media world. There’s nothing worse than having an inactive account that doesn’t interact with customers.

 

Benefits of social media for business

If used skilfully, social media can provide an opportunity for your company to directly engage with your customers on a more informal and personal level. For example, why stop at simply informing your customers about your new product; why not encourage them to post pictures of themselves actually using it?

Social media is a great way to think and be different from your competitors. Instead of just trying to get customers through the door, taking money and forgetting they ever existed, why not continue the conversation?

 

Final thoughts

Have you ever wondered what will happen to this new online generation in the coming years? Yes, you guessed it, they will become your customer base!

Even if you’re new to the social media world, it’s becoming essential that you have an online presence, so try to embrace this social technology.

Why not take a look at the HRS social media accounts below and see how we interacting and engaging with our audiences. What are we talking about? Are we connecting with you?

Did you know we update and post jobs on a daily basis? These are all visible across all our social media networks.

HRS Twitter | HRS Facebook | HRS LinkedIn | HRS Google+ | HRS YouTube

 

For more information on how to use social media for business, why not browse our other social media blogs or get in touch using the button below.

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