Love it or hate it, there’s no denying it - social media is everywhere! With Facebook boasting over 1.11 billion users and Twitter over 500 million, there’s no doubt about it, social media is certainly very powerful!
So why use it? Well firstly, because it’s free! Whether or not it will remain free in the long term is uncertain, but for the immediate future it is so, if you are a start up company or small growing business it’s definitely worth capitalising on this. Promoting your company’s new products and special offers through traditional means such as newspapers, television or billboards ads can be expensive. So the world of social media is the perfect place for advertising your business to thousands of customers without paying a penny!
It’s a well known fact, that word of mouth is the most effective way of promoting your business and products, but social media take can it one step further... With so many people in one place, positive feedback can be instant and easily shared amongst thousands of people at the touch of a button! Of course this also stands for negative feedback so it’s worth bearing this in mind to!
Don’t forget, it’s also worth taking into considering that your social media strategy must be more than just a sales pitch if you are to fully engage with potential customers. No one enjoys talking to an automated answering machine and the same applies in the social media world. There’s nothing worse than having an inactive account that doesn’t interact with customers! Therefore, if used skilfully, social media can provide an opportunity for your company to directly engage with your customers on a more informal and personal level. For example, why stop at simply informing them about your new products, why not encourage your customers to tweet pictures of themselves actually using it! Social media is a great way to think and be different from your competitors. Instead of just trying to get customers through the door, taking money and forgetting they ever existed, why not continue the conversation?
Final thoughts, have you ever wondered what will happen to this new online generation in the coming years? Yes, you’ve guess it, your customer base! So, even if you’re new to the social media world, it’s becoming essential that you have an online presence and embrace this new technology!
Why not take a look at the HRS social media accounts and see how we interacting and engaging with our audiences. What are we talking about? Are we connecting with you?
Did you know we update and post jobs on a daily basis? These are all visible across all our social media networks.